The era of solely valuing “high THC” is behind us. A new preference is emerging, driving the growth of the premium cannabis market, where locally-grown, small-batch flower is preferred over mass-produced options.
Differentiate yourself by showcasing an array of craft cannabis sourced from trusted growers, emphasizing unique strain characteristics and searching for “buy craft cannabis canada.”
Table of Contents
Key Takeaways
- Craft cannabis sets new benchmarks in the industry by focusing on quality rather than quantity.
- Craft cannabis stands apart from commercial varieties through small-batch production, organic growing methods, a focus on unique strains, and stringent quality control.
- The rise of craft production is reshaping industry dynamics, with consumers increasingly loyal to premium brands and larger companies adapting to cater to small-batch cultivators.
High-Quality Craft Cannabis
High-quality craft cannabis has become a symbol of excellence and creativity in the industry, establishing new benchmarks for potency, flavor, and variety. With careful cultivation methods and a commitment to small-batch production, craft growers provide products that are free from contaminants and rich with unique strains like Miracle Alien Cookies.
In British Columbia, the heart of premium craft cannabis, a vibrant community of cultivators and enthusiasts is reshaping perceptions and pushing the limits of what can be achieved.
Craft Cannabis vs. Commercial Weed
| Craft | Commercial |
| Produced in small batches by local growers | Grown in large-scale operations |
| Utilizes organic or sustainable farming methods | Relies on synthetic fertilizers and pesticides |
| Focuses on unique strains with distinct flavors and effects | Targets popular strains for mass-market appeal |
| Quality control is prioritized with individualized care | Quality control may be less rigorous due to volume production |
| Growers possess greater knowledge and passion for their product | Operational scale can limit personal touch and specific product knowledge |
| Products undergo rigorous testing for consistency and quality | Testing protocols may vary, with some products receiving less scrutiny |
What is a AAAA Craft?
Quality Control
Growers meticulously monitor each plant, ensuring they receive the right nutrients and care throughout their growth cycle. Each bud is hand-trimmed with precision—avoiding shortcuts or mechanical processes that could affect the final product’s quality.
Craft growers place a strong emphasis on curing, allowing buds to dry slowly in controlled conditions.
Small Batch Sizes
By nurturing limited quantities, growers can closely observe each plant’s development, ensuring it gets the necessary water, nutrients, and care. Keeping batches small allows producers to maintain higher cleanliness and health safety standards, applying organic composts and natural fertilizers more effectively than larger operations.
Grown by Organic Methods
Craft cannabis is cultivated using organic methods, incorporating natural fertilizers and composts, optimizing the plant’s potential while minimizing its carbon footprint. By prioritizing sustainable farming practices, craft producers aim to promote environmental responsibility and deliver products that align with eco-conscious cultivation principles.
Small-scale growers use certified organic techniques to ensure the purity and quality of their cannabis. They emphasize natural inputs like worm castings and composted materials to create an ideal growing environment, enhancing crop yield and potency.
Differences in Potency
Craft cannabis typically exhibits higher potency than commercial varieties due to careful strain selection and breeding. Growers aim to maximize cannabinoid and terpene content, resulting in more potent and flavorful products.
This meticulous approach and genetic manipulation enable craft cannabis to deliver a more intense and unique experience for consumers, meeting the demand for high-quality, potent marijuana.
How Craft Cannabis is Changing the Industry
Consumers are increasingly loyal to craft and premium brands due to their perceived quality. Consequently, large Canadian cannabis producers are shifting towards small-batch cultivators to meet the growing demand for high-quality “premium” marijuana products.
Partnerships and acquisitions between large licensed producers and craft companies are becoming more prevalent. Larger firms are learning to produce premium cannabis from smaller ones. Craft producers are assessed based on their cultivation methods, finishing techniques, team expertise, and compliance with regulations.
Overall, the industry is shifting focus from mass production to quality, with craft cannabis gaining traction in the Canadian market.
Market Potential
Market research predicts a compound annual growth rate (CAGR) exceeding 25% for the craft cannabis market in the coming years. This optimistic outlook stems from various factors, including changing consumer preferences toward higher-quality products and the increasing legalization of cannabis in different regions worldwide.
Market Analysis by Types
- Dry: Traditional flower buds that are consumed by smoking or vaporizing.
- Oil: Extracted oils used for various purposes, such as making edibles or concentrates.
- The other market: Products like topicals, capsules, tinctures, and more, which provide alternative consumption methods to cater to diverse consumer preferences.
Market Industry Research
- Recreational market: Focus on high-quality strains with distinct flavors, effects, and potency to meet enthusiasts’ preferences.
- Medical market: Craft products aimed at providing therapeutic benefits, adhering to strict quality standards and producing strains with specific medicinal properties.
Emerging Trends in Global Craft Cannabis
- Growing demand for organic and sustainably produced cannabis, driving the adoption of natural cultivation practices.
- Increased focus on quality and unique strain varieties as consumers seek differentiated and premium products.
- The market is seeing a rise in cannabis-based wellness and medicinal products as more countries embrace it for medical purposes.
- Shifts towards direct-to-consumer sales and online platforms are emerging, alongside innovative extraction techniques to enhance product potency and purity.
Major Market Players
Canopy Growth Corporation
Canopy Growth is a leading player in the craft cannabis market, established in 2013 and based in Ontario, Canada. The company has experienced significant growth, becoming a global industry leader with a market size estimated in billions. Recently, it reported sales revenue of approximately $399 million.
Aurora Cannabis Inc.
Headquartered in Alberta, Aurora has seen substantial expansion domestically and internationally. It ranks among the world’s largest companies, with a market size in the billions and a reported sales revenue of around $249 million in the last fiscal year.
Cronos Group Inc.
Founded in 2012, Cronos is a globally diversified cannabis company based in Ontario. It has played a significant role in the craft cannabis market, achieving considerable market growth, with an estimated market size in the billions and sales revenue of approximately $108 million in the most recent fiscal year.
Why Commercial Cannabis is Losing
- Existential Pricing Challenge: Declining marijuana prices present a significant challenge to the cannabis industry, with tight margins impacting growers, retailers, and stakeholders.
- Market Saturation in Mature Markets: Regions with established cannabis programs may be reaching saturation, with lower prices failing to attract new buyers and resulting in narrow profit margins.
- Strategic Responses: Companies are addressing pricing challenges through deep merchandising strategies and adopting a store-by-store approach to market dynamics.
- Impact on Sales and Growth: Falling prices have led to decreased sales in some markets, despite efforts to stimulate demand through promotions.
Craft Cannabis: High Quality Products
The rise of craft production is transforming the cannabis industry landscape, emphasizing quality over quantity. This transition is prompting larger companies to shift towards small-batch cultivators, fostering partnerships and acquisitions in the industry. Despite challenges such as pricing pressures and competition from the black market, the craft market shows significant growth potential driven by changing consumer preferences.
Frequently Asked Questions
What are the Best Craft Strains?
While the “best” strains are subjective, popular options feature unique terpene profiles that provide distinct flavors and effects.
Can I Grow Craft Cannabis Myself?
Yes, with the right knowledge and resources, it’s possible to cultivate craft cannabis at home. Emphasizing organic practices, careful strain selection, and attentive care throughout growth and curing are crucial for achieving craft-quality cannabis.
What is Craft Cannabis in Ontario?
At the OCS, craft is defined as dried flower that is hang-dried, hand-trimmed, hand-packaged, and produced in a facility that generates less than 10,000 kg of dried cannabis annually.
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